Lauren S Ferro

Research Classification
Gamification Consultant and doctoral researcher

Lauren's background is in video games, graphic design, multimedia and music.
In 2012 she was part of the first ever Games for Change Australia and New Zealand festival. Working as part of the AV and tech support team, multimedia designer and helped with the organisation of the festival.
Besides games, Lauren has interests in psychology, science, languages and music. 
In 2008 Lauren was a recipient of the Australian Vocational Student Prize, and in 2012 she was invited to join the Golden Key International Honour Society.
Current Projects

Investigating the relationship between our personality and the elements and mechanics of games to increase intrinsic motivation.

Interactive Medical Selection
Development of interactive medical selection processes.
Re-development of honours project "The Intrepid Adventures of Mr. Thagoras".

Past Projects

Interactive, gamified professional learning application 
Developing an application to assist academic professionals to become familiar with and utilise technology and online learning tools as part of their lesson strategy. (DSC College, RMIT)
Not a Waste of Space
The Not a Waste of Space project designed and developed a professional learning approach to support academic staff who are teaching in Next Generation Learning Spaces. The approach is interactive, ‘just-in-time’ and ‘just-for-me’ and results in a shift from an old to a new professional learning paradigm(DSC College, RMIT)
The Intrepid Adventures of Mr Thagoras
This was an alpha prototype that taught and provided feedback on the basics of Trigonometry (years 8, 9, 10). It was developed as part of her year of honours and there are plans to continue development on it.
3-hour intensive workshop exploring the design and psychology of developing personalised and meaningful game and game-like interactions.
Ferro, L., Walz, S.P., Greuter, S. (2014). Gamicards - An Alternative Method For Paper-Prototyping The Design Of Gamified Systems. In: Proceedings of the International Conference on Entertainment Computing ICIC 2014. Sydney, Australia 1-3 October 2014. See program at (in print)
Ferro, Lauren S., Walz, Steffen P., Greuter, Stefan (2013): Towards personalised, gamified systems: an investigation into game design, personality and player typologies. Long paper for the 2013 Interactive Entertainment conference. Available Online
Ferro, Lauren S. and Steffen P. Walz (2013): Like this: How game elements in social media and collaboration are changing the flow of information. Short paper for the "Designing Gamification: Creating Gameful and Playful Experiences" workshop at CHI 2013. Available Online
LinkedIn - Lauren S. Ferro
Twitter - @R3nza