bizplay 2013, Karlsruhe, Germany

Just Go Out And Play!“
– Playful Solutions for Organisational and Marketing Challenges

Having launched in 2012, this year bizplay aka Business Play kicks off its second international Enterprise Gamification Symposium & Workshop in Karlsruhe, Germany on 1 & 2 October 2013, and will be hosted by RMIT University's European branch of the Games and Experimental Entertainment Lab (GEElab), together with local partners K³  – Kultur- und Kreativwirtschaftsbüro Karlsruhe and Cyberforum.

Pioneers of gameful branding and B2C servicing, DDB Worldwide's CCO, Amir Kassaei (New York), and Rabobank's Gamification Hub Manager, Maarten Molenaar (Netherlands), lead the stellar line up of presenters addressing gamification in the areas of advertising, mobility, finance, health, TV, and organizational challenges.

The two-day symposium & workshop event program features a range of Keynote talks on Day One, and workshops on Day One and Day Two to problem-solve business issues by the way of game play and with the help of game elements. Participants will have the opportunity to share knowledge, network and conceive of solutions throughout the symposium, and in particular, during our parallel-track workshops:

  • Gameful Enterprise Innovation - Lead: Marigo Raftopoulos, GEElab Australia & Enterprise Gamification Consulting
  • Gameful Urban Mobility - Lead: Dominik Stampfl, Audi AG & GEElab Europe
  • Gameful Health & Quantified Self - Lead: Sven Krome, GEElab Europe
  • Gameful TV & Transmedia - Lead: Oliver Passek, Ministry for Science, Research and Arts Baden-Wuerttemberg & ZDF Television Board

For the first time, a new workshop “bizplay for starters” will focus on gamification opportunities for new start-up businesses; the workshop will be led by Roman Rackwitz (International Gamification Confederation, Young entrepreneurs can participate in an Online contest to win a workshop ticket.

Day One of bizplay will culminate in a Gameful Networking Party which is open to anyone interested in attending. To take advantage of early bird tickets (available until the end of July 2013) and to register, go to