The Gameful World has arrived!

"It's a tome!" - this month, we have received our first copies of The Gameful World - a book edited by GEElab Director and Founder Dr Steffen P Walz and GEElab Fellow Dr Sebastian Deterding.

The volume looks at how games and game design are infiltrating every aspect of contemporary culture and everyday life - from business to banking, HR to health, marketing to sustainability, education to citizen science. Featuring over 50 luminaries from both academia and industry, The Gameful World asks the question “can game design energise society and individuals, or will algorithmic incentive schemes become our new robot overlords?”.
Copies of the book can be ordered from the publisher, The MIT Press. There, you can also preview the edition as well as download the Table of Contents and sample chapters, free of charge.